We are committed to a well-regulated, attractive and safe online gambling market in the Netherlands with a level playing field
NOGA stands for a constructive dialogue with all directly interested parties in the gaming industry, based as much as possible on facts and figures, supplemented with the input of expertise gained in the Netherlands and in other European online gambling markets.
The affiliated members make their knowledge and experience available in order to arrive at an appropriate legislative framework in close cooperation and consultation with the government and the other actors that provides for an open licensing system for online gambling in the Netherlands, with maximum consumer protection and industry integrity.
Amsterdam, The Netherlands
Amsterdam, The Netherlands
Online trade association
The Netherlands Online Gambling Association (NOGA) is the industry association and advocate of online gambling providers who bet on a safe, responsible and varied online gambling offer in the Netherlands. Eight major internationally renowned online gambling providers licensed in several European countries are currently members of NOGA, including among others bet365, Betsson, Betway, Dazzletag, Entain, Flutter and Kindred.
NOGA stands for a constructive dialogue with all stakeholders in the Dutch gaming industry, based as much as possible on facts and numbers added with the contribution of its expertise gained in the Netherlands and in other European online gambling markets. The affiliated members make their knowledge and experience available in close cooperation and consultation with Dutch government and other actors to arrive at an appropriate legislative framework that provides for an open licensing system for online gambling in the Netherlands, in which the consumer is protected and integrity in the market ensured.
Channelisation and information
NOGA’s main objective is channelisation: a gambling market in which Dutch consumers can legally gamble online, on websites of their choice as much as possible or exclusively with various providers with a online licence issued by the Dutch government. Channelisation increases when players have access to an attractive and varied legal offering that is determined by gaming fun, different game types and game safety.
In addition, NOGA provides information and documentation on all aspects of online gambling, such as responsible gambling, the development of the games of the gambling market at national and European level and integrity within sports.
In addition to the close cooperation with the Ministry of Justice and Security, the Netherlands Gambling Authority (Ksa), the Netherlands Online Gambling Association also regularly consults with other local stakeholders and land based Dutch gambling providers and their trade association. Furthermore, NOGA also collaborates with the Royal Dutch Normalisation Institute NEN, the European Committee for Standardization (CEN), the Netherlands Sports Council and participates on the Platform Digital Government for companies and supports, collaborates and is supported by expert organisations from the Dutch healthcare sector.
Internationally, NOGA is affiliated and works closely together with the European Gaming and Betting Association (EGBA), the International Betting Integrity Association (IBIA), the UK based Betting and Gaming Council (BGC), the Portuguese trade association (APAJO) the Swedish trade association (BOS) and occasionally with a large number of other European sister trade bodies in, amongst others, Austria, Belgium, Denmark, France, Germany, Italy, Malta, Norway, Romania and Spain.
NOGA is officially liaised and/or cooperates with the following organisations:
NOGA in numbers
NOGA's predecessor, Stichting Speel Verantwoord was founded on November 6, 2013
NOGA formulated 15 objectives when it was established
Currently, 8 large, renowned and European licensed online gambling providers are members of NOGA
The board of NOGA consists of six members, representatives of the affiliated members
The following gambling corporations are members of NOGA:
bet365 is a leading online gambling and betting provider from the UK.
Betsson is a fast growing company with over 50 years of experience in the gaming industry.
Betway Group is a leading provider of first-class entertainment in betting, casino, bingo and poker.
Dazzletag Entertainment Limited was founded in 2011 and has gaming licences in Malta and the UK.
Entain plc is one of the world’s largest sports-betting and gaming groups.
Flutter Entertainment Plc. is a global sports betting, gaming and entertainment provider.
Kindred was founded as Unibet in 1997 and is listed on the Stockholm Exchange.