NOGA/About
More about the Netherlands Online Gambling Association
NOGA/Mission
We are committed to a well-regulated, attractive and safe online gambling market in the Netherlands with a level playing field
NOGA stands for a constructive dialogue with all directly interested parties in the gaming industry, based as much as possible on facts and figures, supplemented with the input of expertise gained in the Netherlands and in other European online gambling markets.
The affiliated members make their knowledge and experience available in order to ensure and fortify an appropriate legislative framework in close cooperation and consultation with the government and the other actors that provides for an open licensing system for online gambling in the Netherlands, with maximum consumer protection and industry integrity.
Founded
2013
Members
13
Based
The Hague, The Netherlands

Founded
2013
Members
13
Based
The Hague, The Netherlands
Online trade association
The Netherlands Online Gambling Association (NOGA) is the industry association and advocate of online gambling providers who bet on a safe, responsible and varied online gambling offer in the Netherlands. Thirteen major internationally renowned online gambling providers licensed in several European countries are currently members of NOGA, including among others Bayton, bet365, BetCity, Betsson, Betway, Entain, Flutter, Kindred, LeoVegas, LiveScore Bet, Nuvei and Tombola.
Dialogue
NOGA stands for a constructive dialogue with all stakeholders in the Dutch gaming industry, based as much as possible on facts and numbers added with the contribution of its expertise gained in the Netherlands and in other European online gambling markets. The affiliated members make their knowledge and experience available in close cooperation and consultation with Dutch government and other actors to ensure and fortify an appropriate legislative framework that provides for an open licensing system for online gambling in the Netherlands, in which the consumer is protected and integrity in the market ensured.
Channelisation and information
NOGA’s main objective is channelisation: a gambling market in which Dutch consumers can legally gamble online, on websites of their choice as much as possible or exclusively with various providers with a online licence issued by the Dutch government. Channelisation increases when players have access to an attractive and varied legal offering that is determined by gaming fun, different game types and game safety.
In addition, NOGA provides information and documentation on all aspects of online gambling, such as responsible gambling, the development of the games of the gambling market at national and European level and integrity within sports.
Cooperation
In addition to the close cooperation with the Ministry of Justice and Security, the Netherlands Gambling Authority (KSA), the Ministry of Finance, the Ministry of Economic Affairs and Climate Policy, the Ministry of Health, Welfare and Sport, NOGA also regularly consults with other local stakeholders and land based Dutch gambling providers and their trade associations, VAN Kansspelen and VNLOK. Furthermore, NOGA is a member of ECP | Platform for the Information Society, a participant of the Dutch Advertising Body SRC and NOGA also collaborates with the Royal Dutch Normalisation Institute NEN, the European Committee for Standardization (CEN), the Netherlands Sports Council. NOGA also participates on the Platform Digital Government for companies and supports, collaborates and is supported by expert organisations from the Dutch healthcare sector. And finally, the director of NOGA serves qualitatively on the Advisory Board of KVA and NOGA is a member of SBC Leaders and a local partner of the international AllIn Diversity Project.
Further internationally, NOGA is affiliated and works closely together with the European Gaming and Betting Association (EGBA), the International Betting Integrity Association (IBIA), the UK based Betting and Gaming Council (BGC), the Portuguese trade association (APAJO) the Swedish trade association (BOS) and occasionally with a large number of other European sister trade bodies in, amongst others, Austria, Belgium, Denmark, France, Germany, Italy, Malta, Norway, Romania and Spain.
NOGA/Partners
NOGA is officially liaised and/or cooperates with the following organisations:
Numbers /Overview
NOGA in numbers
NOGA's predecessor, Stichting Speel Verantwoord was founded on November 6, 2013
NOGA formulated 15 objectives when it was established
Currently, 13 large, renowned and European licensed online gambling providers are NOGA members
The board of NOGA consists of eight members, representatives of the affiliated members
NOGA
The following gambling corporations are members of NOGA:

BetCity
BetCity has grown in a short time and become a prominent player in the Dutch gambling market

Betsson
Betsson is a fast growing company with over 50 years of experience in the gaming industry.

Betway
Betway Group is a leading provider of first-class entertainment in betting, casino, bingo and poker.

Entain
Entain plc is one of the world’s largest sports-betting and gaming groups.

Flutter
Flutter Entertainment Plc. is a global sports betting, gaming and entertainment provider.

Kindred
Kindred was founded as Unibet in 1997 and is listed on the Stockholm Exchange.

LiveScore Bet
With live betting at LiveScore Bet you can bet the way you like it most.

Nuvei
We are Nuvei (TSX: NVEI and NVEI.U), the payment technology partner of thriving brands.

tombola
Founded in 2000, tombola is the largest bingo site in the UK, with more players than any other bingo